B2B Copywriting That Converts High-Value Leads

“The Problem: Getting traffic but no leads”

Most B2B content fails to convince decision-makers because it:

Sounds robotic (AI-generated fluff without human insight).

Misses real pain points (no deep customer research).

Lacks proof (fails Google’s E-E-A-T standards for expertise). This directly impacts lead generation and wastes valuable marketing budget for SMEs.

Does SEO copywriting work for your small business?

 

We’re glad you asked. Online data suggests that copywriting that speaks to real buyer pain points can increase conversions by 202%. As a human-first SEO copywriting agency, we focus on:

  • Authentic storytelling
  • Data-backed proof
  • Conversion intent

The result?

Content that delights and sells, especially for SMEs who need more than impressions.

Start Your B2B Copywriting Journey Smart

Our B2B Copywrting Solution

Stop Writing for Clicks. Start Writing for Buyers.

Work with a proven copywriting partner that helps B2B brands turn search intent into pipeline.

  • Designed for decision-makers, not just algorithms.
  • Based on deep interviews and conversion frameworks.
  • Includes real SEO copywriting examples for inspiration and execution.

Our Foolproof B2B Copywriting Solution

A robust solution you can trust.

  1. Deep Customer Interviews
  • We talk to your buyers to uncover hidden frustrations competitors ignore.
  1. Expert Content Creation
  • SA & Asian strategists craft outlines and drafts and add psychological triggers. 
  • Our human touch ensures authentic storytelling and emotional connection.
  1. Conversion Optimization
  • We tweak content until it consistently attracts qualified leads (not just clicks). 
  • Focusing on measurable outcomes that drive revenue.

Our B2B Copywriting Service Breakdown

Fix AreaOur FoolProof ApproachOutcome for You
High-Intent Blog PostsCommercial keyword targeting "Request Demo" CTAs. Drives qualified leads by targeting buyers ready to convert.50% more sales meetings.
E-E-AT Optimized PagesExpert author bios Case study integration. Builds trust and authority, crucial for Google SGE and customer confidence.Trust signals Google rewards.
E-E-AT Optimized PagesBetter data. Clearer frameworks. Utilizing AI for competitive analysis to identify gaps and opportunities.Outrank established players.

Clear, Affordable Investment.

From R12,300 / US $700 per month

 

With a 60-day guarantee. Pay as little as R 410 / $23.30 a day.

Starter plans exclude enterprise features. Sustainable results require 3+ months. We reject ‘viral growth’ hype.

Why Our B2B Copywriting Works for Small B2B Teams

Our agency creates AI SEO/GEO content that attracts high-intent traffic and converts it into real leads. No fluff. 

 

Take advantage of our proven process to outwrite competitors and build trust. 

 

And grow your pipeline through human copy and AI SEO/GEO best practices.

Getting Started Is Simple

1. Proposal

Match your budget and goals.

2. Launch

Focus on your business while we work.

3. Grow

Drive organic growth and revenue.

FAQs on B2B Copywriting

What is a B2B copywriter?

A B2B copywriter is someone who uses copywriting formulas and customers’ own words to persuade potential or existing B2B users to take a desired action, such as buying a product or a service.

What is the best copywriting formula?

The best copywriting formula is one that achieves your marketing goals. However, copywriters use various approaches for specific situations. 

Some examples include PAS (Problem, Agitate, and Solution), AIDA ( Attention, Interest, Desire, and Action), ACC (Awareness, Comprehension and Conversion), SLAP (Stop, Look, Purchase, and Act) and more.

At GroXcelent, we use these formulas and more to increase conversions 10X for our clients.

How much does a copywriter charge per 1,000 words?

It depends on the copywriter’s experience and location. Senior copywriters (5+ years) in the US charge between $0.50 and $0.80/word. In South Africa, they charge R3-R5/word. 

Your charges can get lower if you work with GroXcelent. This is because B2B copywriting is included in our comprehensive services.

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